How can we influence consumers to remember reusable shopping bags? OnThe Great Plastic Bag Cut Live Eventbehavioural psychologist Irmelin Bergh from NudgeLab shared insights into what actually works when we try to change habits – and why it is often so difficult – in a conversation with host Einar Tørnquist.
Irmelin Bergh from Nudgelab.
Why are habits so difficult to change?
Bergh emphasises that habits are deeply rooted in our psyche and function as an autopilot that helps us through the day. This saves energy, but it also makes it challenging to change established patterns. Bergh further explained that it is important to break a habit by linking the new habit to things you already do, which is something she does herself as well. For example, by placing your reusable shopping bag somewhere you always check before leaving home, such as in a basket in the hallway or by your keys.
- Link new habits to existing habits:Keep your reusable bag in a place you always check before going out, such as a basket in the hallway or by your keys.
- Avoid daily choices:Decide in advance to make something a habit – such as always cycling, whatever the weather. This removes the temptation to choose comfort in the moment.
Behaviour change at the point of purchase
Bergh also shared her experiences with grocery retailers. By prominently displaying bin liners in stores and highlighting clear benefits, they have helped customers choose more environmentally friendly products. She emphasised that although the climate issue is important, financial benefits have proved to be a stronger driving force for many people.
Europris demonstrates why bin liners on a roll are a good solution.
